SGI and the Roughriders team up to deliver safe ride message

Study the playbook on how to #FindASafeRide

SGI is teaming up with the Saskatchewan Roughriders to remind Rider fans to find a safe ride to and from Mosaic Stadium.

As a proud partner with the Club, SGI is excited to work together to recognize members of Rider Nation who make the right choice to drive sober and plan ahead. Each Rider home game, a new “SGI Safe Ride Champion” will be crowned! One lucky season ticket member, who safely travels to Rider games from out of town, will receive a prize pack and be recognized on screen for their smart choice and behaviour.

SGI will deliver safe ride messaging on the SaskTel MaxTron, and on wristbands, parking passes and decals on the concourse. Rider fans will also see SGI Safe Ride ambassadors at the pregame Coors Light Party in the Park.

“It’s no secret that Rider fans know how to have a good time, but when the game is over, it’s important that they have a safe, sober ride home,” said Minister Responsible for SGI Dustin Duncan. “Congratulations to SGI for signing with the Riders and ensuring that every member of Rider Nation gets home safe at the end of the game.”

 “We have an extremely exciting season of Roughrider football ahead of us and want Rider Nation to be there for every minute of it. That’s why we are so happy to partner with SGI to help us continue to encourage our fans to plan a safe ride home from Mosaic Stadium,” said President and CEO Craig Reynolds. “Whether that’s calling a sober friend for a ride, hailing a cab, taking Rider Transit or even walking home, we want our fans to make a safe choice so they can be back cheering on their Green and White at the next home game.”

“SGI’s partnership with the Saskatchewan Roughriders provides a great opportunity to deliver safe ride messaging where people are gathering and alcohol is being served, helping keep the importance of not driving impaired top of mind,” said SGI President and CEO Penny McCune. “We’re excited to partner with the Riders to help their fans – our customers – get home safe.”

Huddle up with YOUR team and decide how you’re going to get home safely. You’ve got a number of plays you can call:

• Pass the keys to a sober designated driver.

• Run to one of the transit pick-up spots and take the bus. 

• Kick back in an Uber.

• Catch a cab.

Don’t risk driving impaired and suffering a season-ending injury, or being intercepted by police and being taken out of the driving game with a licence suspension, a vehicle impoundment and other tough consequences. 

Find a safe ride, and you’ll always be a winner. 

Take care out there. Go Riders!