Newspapers by the Numbers: 81 percent of Canadians read newspapers
Each week, more than 28 million newspapers are distributed across Canada.
Daily newspapers account for 15 million copies distributed weekly (the majority are paid). Community newspapers account for more than 13 million copies weekly (the majority are free).
Four out of five Canadians (81%) read newspaper content weekly on any platform.
22% of Canadians are reading on all FOUR platforms measured: print, website, tablet, phone. Almost all readers access news digitally (96%). More than half of all readers (58%) are reading the printed product, including e-papers.
Canadians trust newspaper content. Six out of ten Canadians trust editorial content in newspapers (print/digital). Half of Canadians trust the printed advertisements in newspapers.
Net advertising revenue for daily/community newspapers combined in 2022 was $950 million.
Young adults are strong newspaper readers accessing news in different ways.
For more information, go to newsmediacanada.ca.
Source:
1 – News Media Canada database, June 30, 2023
2 – Newspapers 24/7: 2024; Totum Research for News Media Canada, November 2023
3 – Net Advertising Volumes Report 2022
News Media Canada