Recruitment: 3 tips to make your job offer more attractive

Is your company recruiting? Are you having trouble filling a position you posted a while ago? You can do several things to make your job posting more attractive.

Try these three tips to make your job offers irresistible:

1. Avoid complicated jargon

Every company has its own insider language, but you can keep your job posting clear and understandable if you avoid using specialized terms. Ask someone you know to reread the ad and identify any confusing terminology. Remember that people will be more inclined to apply if they don’t have to decipher your offer.

2. Use inclusive language

Inclusive language encourages a more diverse pool of applicants. Avoid using gendered language and opt for neutral terms like “the ideal candidate” to appeal to people from different backgrounds and life circumstances.

3. Be concise

Job seekers are busy, so make your job descriptions short and sweet to grab and hold their attention. Avoid run-on sentences for greater clarity and readability. Focus on describing important aspects of the job, such as the day-to-day tasks, employee benefits and qualities that make your company stand out as an employer.

Need help making your job offer stand out? Reach out to a human resources or marketing professional in your area.